Brand personality refers to the set of human-like traits and characteristics that a brand is perceived to possess. It involves attributing human qualities and emotions to a brand, creating a distinct and relatable identity in consumers’ minds. A well-defined brand personality extends beyond the product or service realm, shaping the brand’s communication style, visual identity, and overall customer experience. Ultimately, this compelling personality cultivates brand loyalty, enhancing the brand’s memorability and relatability for consumers.
