Purpose

From the product developer to the accountant, the client services rep to the junior designer, everyone plays a role in the creation of a brand. The brand becomes what we say, write and publish under its name. This site will help us convey a consistent, compelling message across all channels of communication. As communication needs evolve, these guidelines will be updated to remain true to who we are and who we will become.

Our brand guide is split into 3 sections:

  1. The Story of the Frontline brand
  2. Principles guiding our day-to-day actions regarding Frontline
  3. The Visual System for communicating the brand.